GG News Bureau
Cannes, 17th May. The 77th Cannes Film Festival, the grandest celebration of cinema, began two days ago, featuring a ten-day extravaganza where content and glamour converge.
In a significant highlight, Secretary of the Ministry of Information and Broadcasting, Shri Sanjay Jaju, hosted the first-ever Bharat Parv, an evening dedicated to celebrating the rich culture, cuisine, and handicrafts of India along with Indian cinema at the French Riviera during the ongoing Cannes Film Festival.
Organized by the National Film Development Corporation (NFDC) in association with the Federation of Indian Chambers of Commerce & Industry (FICCI) under the aegis of the Ministry of Information and Broadcasting, Government of India, the event was a resounding success. More than 250 delegates attended, immersing themselves in the evening’s exceptional performances and enjoying the delightful array of fusion cuisine.
During the event, posters for the 55th edition of the International Film Festival of India (IFFI) and the “save the date” poster for the inaugural edition of the World Audio Visual Entertainment Summit (WAVES), planned to coincide with the 55th IFFI in Goa, were unveiled by Shri Jaju. The unveiling was graced by filmmakers Ashok Amritraj and Richie Mehta, singer Shaan, actor Rajpal Yadav, and film veteran Bobby Bedi, among others.
Chef Varun Totlani was specially flown in to curate the menu for Bharat Parv, which radiated the warmth intrinsic to Indian hospitality.
The night featured performances by singer Sunanda Sharma, who entertained with lively Punjabi numbers, along with budding singers Pragati, Arjun, and Shaan’s son Maahi. The act culminated with a rousing rendition of “Maa Tujhe Salaam,” receiving enthusiastic applause from the attendees.
The presence of esteemed guests added allure and significance to the event. Actress Shobhita Dhulipala, known for her compelling performances, Assamese actress Amie Barua, renowned for her work in Assamese cinema, and film critic Anupama Chopra were among the luminaries who graced the occasion. Their participation highlighted the rich tapestry of Indian cinema and its burgeoning influence on the global stage.
The Bharat Parv at Cannes was a night to remember, celebrating film, culture, and artistic collaboration, with India’s soft power prominently on display at the global stage.
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