BRICS Adopts Jaipur Tourism Declaration
Member nations endorse roadmap to strengthen AI, sustainable tourism and people-to-people connectivity
- BRICS Tourism Ministers adopted the Jaipur Declaration at the ministerial meeting in Jaipur.
- The declaration promotes AI, sustainable tourism, skill development and seamless travel cooperation.
- India highlighted tourism as a key driver of livelihoods and the Viksit Bharat 2047 vision.
- Bilateral meetings were held with Brazil, Iran, South Africa and the UAE to expand tourism ties.
GG News Bureau
Jaipur, 21st Aug: BRICS Tourism Ministers on Friday adopted the Jaipur Declaration (Ministers’ Communiqué 2026), establishing a common framework to strengthen tourism cooperation among BRICS member nations under India’s BRICS Chairship.
The ministerial meeting, chaired by Union Minister for Culture and Tourism Gajendra Singh Shekhawat, concluded in Jaipur with consensus on expanding collaboration in Artificial Intelligence, sustainable tourism, skill development and seamless travel facilitation.
Held under the theme “Building for Resilience, Innovation, Cooperation and Sustainability,” the meeting brought together ministers and senior delegates from nine BRICS member countries, including Brazil, Iran, South Africa, the United Arab Emirates, China, Ethiopia, Indonesia and Russia.
The Jaipur Declaration recognises the growing role of responsible and human-centric Artificial Intelligence and digital technologies in tourism, supporting cooperation in destination management, tourism planning, multilingual communication, visitor services and travel facilitation.
The communiqué also emphasises community-based tourism, conservation of natural and cultural heritage, tourism infrastructure, investment, industry-academia partnerships, continuous skilling, exchange of tourism data and stronger people-to-people connections among BRICS nations.
Addressing the meeting, Shekhawat said tourism is a vital pillar in India’s journey towards Viksit Bharat 2047, creating employment and entrepreneurial opportunities across urban and rural areas.
“Tourism connects people; it creates opportunities for communities and enables cultural exchange,” the Union Minister said, adding that the sector benefits hotels, homestays, guides, artisans, farmers, transport operators and millions of families linked to the tourism economy.
On the sidelines of the meeting, India held bilateral discussions with Brazil, Iran, South Africa and the United Arab Emirates to deepen cooperation in tourism and explore new areas of collaboration.
Delegates also experienced curated showcases of India’s traditional arts, crafts and community-based tourism initiatives. On August 22, the visiting ministers and officials are scheduled to visit Jaipur’s iconic heritage sites, including Hawa Mahal, City Palace and Amber Fort, as part of the official programme.
